Welcome to Fairwinds Marketing blog site

Give 'em Hell Pops!

2011-07-12T19:50:00.000-07:00

Give 'em hell Pops. The language is clear and 2 of the 5 agreed with your argument...and they are part of the dept. "The truth shall set you free"

http://www.marinij.com/sananselmo/ci_18456287

A big welcome to Ian Van Tuyl and IVT Yacht Sales and their new website designed by Fairwinds Marketing

2011-06-29T19:54:00.000-07:00

A big welcome to Ian Van Tuyl and IVT Yacht Sales. We just launched their new website and are very excited about it. Ian and his wife do a great job marketing their services through social media...not to mention, Ian is incredibly knowledgeable about sailing, sailboat construction and customization, and has a great "can-do". Attitude. He is also one of top salesmen for Hunter and Jeanneau sailboats. Please visit his new site and join his newsletter, you won't be disappointed. And if you are looking for a new or used sailboat or powerboat, you really should give him a call!

Visit the new IVT Yacht Sales site

Thanks for visiting!!

FairWinds Marketing
www.FairWindsCA.com

Visit my Facebook page for marketing tips and news!

Keep your marketing fun and keep your customers coming back!

2011-06-13T21:20:00.000-07:00

Tip of the day:

Marketing should be more than just selling all the time. Life is short - have fun and share it! That is why they call it social media. Give your clients some fun stuff on your posts and newsletters. Don't forget your business goals, but selling all the time is a great way to drive your clients away. Have fun and keep them coming back for more..and for your products and services.

Enjoy this link of a new surfboard cam video on a sunny San Diego winter day courtesy of Fairwinds Marketing.

Top 10 Reason to utilize E-Newsletters for your business - Constant Contact Newsletters

2011-06-07T17:05:00.000-07:00

On of the best (and low cost) ways to stay in touch with your clients is by a monthly e-newsletter. You can customize the newsletter with personal greetings, photos, videos, links, social media and much more. Give us a call to get started today or click on the link below for a free 60 day trial!

Top 10 ReasonS to utilize E-Newsletters for your business

You can view exactly what links your clients clicked on so you have some inside information on what they are really interested in.
You can see who is opening your emails (and who is not).
Instantly increase your website traffic.
Great way to show off your latest products and specials
Allows you to grow the relationship with your client by sharing valuable content (not necessarily always business related).
Reach all of your clients at once...or just a segment of them.
If you aren't engaging your clients regularly, you just opened the door for your competition!
It's low cost.
It's easy to use
IT WORKS!

And best of all, at Fairwinds Marketing, we utilize industry-leader ConstantContact subscription fulfillment database system, compliant with today"s "opt-in" and "opt-out" privacy regulations. Make sure your mail gets delivered!

We can schedule and send it out to your customers and clients monthly if you wish and you get reports on how many people viewed it, what links they clicked on and how often.

For a free 60 day trial, just click this link.

As a solution provider for Constant Contact, we can give you expert advice from years of experience and help you develop a custom e-newsletter for your business. Each newsletter can contain a custom header image with your company logo, custom designed background and layout, links to your website, full reporting and much more.

Looking to get started? Give us a call and let us answer any questions you may have. We can be reached anytime at (619) 709-1413 or e-mail us.
Thanks for visiting Fairwinds Marketing, specializing in web design, marketing graphic design and consulting.

Sharing across the internet

2011-05-31T19:48:00.000-07:00

Sharing is fun...and good for business. Plus, our mothers taught us that sharing is important from an early age (although not all of us listened).
One of the great benefits of social media sites, blogs, etc is it allows you to share information with many different groups of people, many of which would never have come across what you are sharing. Best of all, most of these sites are free to use and fairly easy to setup.
One key to keeping people reading your social media sites is to provide interesting content or unique viewpoints on a regular basis. Make it fun and it no longer becomes "work"....ok its still work, but FUN work.
It is also a great way to spread the word about any "special deals" you have at your business. Everyone is looking for a deal and you never know who may be reading it! So with that, I will share with you with the boat below...my much loved fishing boat. Turnkey! Excellent condition and ready to go. Change in plans forces sale. Someone is going to be very happy with an almost new boat at a great price. Make offer!!
Fishing season is here and she is ready to go from Mexico to Catalina and beyond!

2006 Wellcraft 232 Cuddy Cabin Sportfisher with Hardtop for Sale

Happy Memorial Day!

2011-05-30T08:37:00.000-07:00

Fairwinds Marketing would to give a big THANK YOU to all the veterans of the US military, both past and present, who have paid the ultimate price. You may be gone, but never forgotten.

Have a safe and happy Memorial Day everyone!

We'll see you in a few days with a new blog on marketing in the internet age...

- Sal

Welcome to my new blog site! Fairwinds Marketing Tip 1

2011-05-25T15:45:00.000-07:00

Welcome to the new Fairwinds Marketing blog site. I'll cover marketing tips to help your business grow and some simple things that can really make a difference. You'll also see photos, videos and fun stuff from time to time, so check back often. You can also view my work at my website, Fairwinds Marketing and contact me through the forms there. You can also find me on Facebook under Fairwinds Marketing! Come join the fun and get some great tips for your business!

Tip 1 - Reviews Reviews Reviews. They are free and the major search engines are including them more prevalently now than ever before. Best of all, it inspires confidence in your product or service. Most people will read a review or two before contacting you for the first time. I know I always take a look at reviews first. Incentivize your clients to leave a review! Make it easy and send them a link to a review site such as Insider Pages or Yelp. It may take them a few minutes, but stress to them how important it is to you and if you provided them quality service / product, most people are happy to oblige.

You may get a review that is not so favorable and may not even be true, but it is important to respond to any negative reviews in a positive manner. This keeps you in control and helps minimizes any damage done.